WICB President Dave Cameron says the WICB is looking into ways in which it can bring the crowds back to regional cricket. The WICB president was addressing media at the end of the board’s quarterly Annual General Meeting at the Jamaica Pegasus on Saturday. The regional four-day competition and the Nagico Super50 have been played before empty stadia across the region for the past few seasons and it has not gone unnoticed by the board that has been trying to find private-sector partners to help generate new interest in the sport across the region. As such, the WICB has sanctioned a full review of the Professional Cricket League (PCL) with a view of improving all aspects of the competition, including finding ways to generate excitement around the competition. The board also hopes that title sponsors for the One-Day tournament, Nagico Insurances, remains onboard.
The president alluded to a new partnership that will assist in generating interest and atmosphere but was not able to provide details. Until that happens, bringing the crowds back will be an area of focus. “That’s one of the things that Mr. (Dav-eran) Kowlessar (a representative of the Caribbean Association of Industry and Commerce) brought up during the AGM.
The plan is to how can we work with the private sector to try and make that happen? While we are not necessarily seeing a lot of people in the grounds, we are getting upwards of 500,000 people watching the games via live streaming on a weekly basis, but at the same time we would like to get persons through the turnstiles,” the WICB president said. “But as I said, all aspects of the PCL are under review so we’re working.” As it relates to the Nagico Super50 competition, there are several issues that will be under review as the WICB looks to improve upon what now exists. “We are looking at the venues, and I think we got an indication from one of the members that Nagico is interested in re-signing. What we need to do from our end is how do we ensure that we supporters are not just watching, but in the stands to give support and atmosphere to the games,” Cameron said.