One of the longest-serving sports sponsors on the island held a classy event on Wednesday evening to relaunch one of the world’s most popular beverages. Coca Cola which is the long-standing sponsor of the Coca Cola Junior Tennis Championships, launched their healthier product line at the Coco Palm Hotel in Rodney Bay.
According to Brand Manager Charlene JnBaptiste, the move was in keeping with the brand’s desire to keep up with the demands of their consumers. “Persons are moving towards consuming less sugar, and so we felt it necessary to provide them with a no sugar option”, JnBaptiste explained.
As a result of the one brand strategy, persons can now enjoy the different flavours of Coca Cola from the vintage red bottle.